Marketing Lead

Location: Flexible / Hybrid (UK-based preferred)
Employment Type: Full-time

About Universal Colours

At Universal Colours, we’re redefining performance cycling apparel. Founded on a commitment to progressive design, technical innovation, and environmental responsibility, we create products that not only perform but inspire.

We believe cycling apparel should be purposeful, expressive, and made with care for both the rider and the planet. Our collections push boundaries; visually, functionally, and ethically, and we’re looking for a like-minded creative to help shape what’s next.

About the Role

We are looking for a Marketing Lead to take ownership of our marketing function, shaping and executing the brand’s marketing strategy to drive growth, awareness, and engagement.

This is a hands-on role for someone who thrives on both strategic thinking and rolling up their sleeves to deliver impactful campaigns. You will work closely with internal teams, external partners, senior management to ensure Universal Colours continues to stand out in a competitive market.

Key Responsibilities

  • Develop and own the marketing strategy aligned with brand vision and business goals.

  • Define clear objectives and KPIs across brand awareness, customer acquisition, retention, and community engagement.

  • Report on KPIs

  • Plan, manage, and execute multi-channel marketing campaigns (digital, social, ambassadors, content, events, PR).

  • Oversee content creation and storytelling across all platforms, ensuring consistency with brand tone and values.

  • Manage the marketing calendar and launch timelines.

  • Work closely with the marketing, ecommerce, design, and product teams to deliver integrated campaigns

  • Brief and manage external agencies and freelancers (PR, creative, paid media, etc.) 

  • Provide direction and leadership to the internal team, ensuring alignment across functions.

  • Setting and managing marketing budgets 

What We’re Looking For

  • 5+ years of marketing experience, ideally within premium consumer, fashion, or sportswear brands.

  • Strong track record of developing and executing marketing strategies that drive measurable growth.

  • Hands-on experience across digital marketing, social media, content, PR, and events.

  • Excellent communication and project management skills.

  • A creative thinker with a commercial mindset and attention to detail.

  • Passion for cycling, fashion, or lifestyle brands is a strong plus.

What We Offer

  • Flexible working arrangements (hybrid)

  • Industry leading staff purchasing scheme as part of the Sigma Sports Group

  • Generous Cycle to Work Scheme

  • Comprehensive product allowance

  • Annual professional development budget

  • Opportunity to influence brand & product direction 

  • A passionate, close-knit and rapidly growing team

How to Apply

To apply, please submit to careers@universalcolours.com:

  • A CV outlining your experience

  • A brief cover letter explaining your interest in Universal Colours