Being a member of 1% for the Planet means that we have pledged to donate 1% of our annual sales to nonprofits that ensure that our planet and future generations thrive. We believe there is a cost of doing business on this planet and that we need to take responsibility.
As keen cyclists ourselves, we want to show dedication and respect for the environment we ride in and help the global community to share in the benefits, opportunities and freedoms that riding a bicycle can bring.
In our first year as a member, we have chosen to support Action for Conservation and Outride as part of our pledge.
We look forward to sharing more about these charitable initiatives throughout the year.